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Lady Gaga in Mugler Show

15 Mar

Earlier this month we seen Lady Gaga walk down the runway wearing designs fom Nicola Formichetti’s first women’s collection for Mugler. The runway was dark and ominous yet Gaga had little trouble walking in the mile high platforms looking awkwardly poised at the same time.  Although the creations were anything but practical, Gaga as we know her will most likely be seen running to the market in something from this collection some time soon. This is probably why she never makes any of my top lists when it comes to style!… MORE MUGLER

Eva Mendes for Reebok

6 Mar

Here’s something new for Reebok, A list celeb Eva Mendes has agreed to become new spokes person for the active brand and their new EasyTone Apparel collection. The Spring Summer 2011 ads will be seen everywhere with the actress sporting active gear and footwear for the collection.

Since launching in the Fall of 2009, there have been numerous celebs who have also been asked to endorse Reeboks new collection. At the launch party for EasyTone, you would have seen the Kardashian ladies all wearing the shoes to promote the new collection, as many others like Kendra Wilkinson, and Regina King.

For the upcoming Spring Summer 2011 collection a new concept was introduced called Reetoners. This allows for the image of  EasyTone campaign ads to pay tribute to many women who despite a busy lifestyle, have the time to work out and care for herself. A smart move by Reebok for launching such an inspiring concept for the brand, and teaming up with the 36- year-old movie star. I think Eva fits perfectly for Reeboks image; she’s fun, upbeat, and such a style icon to so many women.

Emma Watson- From Hogwharts to High Fashion

6 Mar

Being that eco-fashion week is upon is here in Vancouver, it is only fitting we discuss the new collaboration between Harry Potter star Emma Watson and designer Alberta Ferretti.

Young starlet of the famed Harry Potter series has turned her interests over to the design process in high fashion. Teaming up with Alberta Ferretti to create a full collection of sustainable raw materials called Pure Threads, has been quite the project for Watson. She has said that she believes in such eco-friendly designs that she will even work for free if it means having the chance to encourage anyone in this direction of design.

            Ferretti states that each garment is completely organic and environmentally friendly down to the last stitch. The collection that includes bohemian dresses, and lace embroidered denim, is sure to please those looking to become more eco-friendly in their fashion choices.

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