Here’s something new for Reebok, A list celeb Eva Mendes has agreed to become new spokes person for the active brand and their new EasyTone Apparel collection. The Spring Summer 2011 ads will be seen everywhere with the actress sporting active gear and footwear for the collection.
Since launching in the Fall of 2009, there have been numerous celebs who have also been asked to endorse Reeboks new collection. At the launch party for EasyTone, you would have seen the Kardashian ladies all wearing the shoes to promote the new collection, as many others like Kendra Wilkinson, and Regina King.
For the upcoming Spring Summer 2011 collection a new concept was introduced called Reetoners. This allows for the image of EasyTone campaign ads to pay tribute to many women who despite a busy lifestyle, have the time to work out and care for herself. A smart move by Reebok for launching such an inspiring concept for the brand, and teaming up with the 36- year-old movie star. I think Eva fits perfectly for Reeboks image; she’s fun, upbeat, and such a style icon to so many women.
fashion vanguard 